Privacy Policy

1. Who We Are

london-pass.com ("we," "us," "our," or "the Site") is a travel information and affiliate content website operated by Search ADX LLC, a limited liability company registered in the State of Wyoming, United States of America.

London-pass.com provides travel guides, attraction information, and editorial content related to visiting London, United Kingdom. The Site may earn commissions through affiliate partnerships with third-party travel and tourism services. This Privacy Policy applies to all visitors of london-pass.com.

2. Information We Collect

2.1 Information You Provide Directly

When you contact us via email or any contact form on the Site, we may collect your name, email address, and the content of your message. We do not require account registration to use london-pass.com.

2.2 Information Collected Automatically

When you visit london-pass.com, certain information is collected automatically by our servers and third-party analytics and advertising services, including:

• IP address (may be used to infer approximate geographic location)
• Browser type, version, and language settings
• Operating system and device type
• Referring URL (the page you visited before arriving at our Site)
• Pages viewed, time spent on pages, and navigation path
• Date and time of your visit
• Search queries entered on the Site (if applicable)
• Ad interaction data (impressions, clicks on advertisements)

2.3 Information from Third Parties

We may receive aggregated, anonymised data from advertising partners and analytics providers such as Google LLC regarding how users interact with advertisements displayed on our Site.

3. Cookies, Tracking & Advanced Technologies

London-pass.com and our third-party partners use the following tracking technologies:

For a complete list of cookies used on london-pass.com and how to manage them, please see our Cookie Policy.

4. How We Use Your Information

We use the data collected for the following purposes:

• To deliver and improve the content and functionality of london-pass.com
• To display relevant advertising, including personalised ads based on your interests and browsing behaviour (subject to your consent where required by law)
• To serve Google AdSense display advertisements and Google AFS/RSOC search ads
• To display video advertisements via third-party video ad networks
• To measure advertising performance and conduct audience analytics
• To respond to enquiries or messages submitted via the contact form or email
• To detect and prevent fraud, abuse, and security threats
• To comply with applicable legal obligations

We do not sell your personal information to third parties for their independent marketing purposes.

5. Do Not Track & Your Opt-Out Choices

Some browsers transmit a "Do Not Track" (DNT) signal to websites. Currently, there is no universally accepted standard for how websites should respond to DNT signals. London-pass.com does not alter its data collection practices based solely on a browser DNT signal.

However, you have the following opt-out options:

• Google Personalised Ads: adssettings.google.com
• Google Analytics Opt-out: Google Analytics Opt-out Browser Add-on
• EU/EEA Users — YourOnlineChoices: youronlinechoices.eu
• NAI Opt-Out (US): optout.networkadvertising.org
• DAA Opt-Out (US): optout.aboutads.info
• Browser Cookie Settings: Manage or delete cookies via your browser preferences. Note that disabling cookies may impact Site functionality and ad relevance.
• Privacy Settings: Use the Privacy Settings / Cookie Preferences link in our Site footer to adjust your consent preferences at any time.

Default consent for non-essential advertising cookies on london-pass.com is OFF until you actively provide your consent via our Consent Management Platform (CMP).

6. Google Advertising & Third-Party Ad Partners

London-pass.com uses Google AdSense to display advertising. Google LLC and its partners use cookies (including the DoubleClick DART cookie) to serve ads based on your prior visits to this and other websites. The DoubleClick DART cookie enables Google to serve ads to users based on their visits to sites on the Internet.

You may opt out of personalised advertising by visiting adssettings.google.com. For more information on how Google uses data from its advertising partners, visit business.safety.google/privacy/.

We may also work with additional third-party advertising networks and partners including native advertising platforms (e.g. Taboola, Outbrain) and programmatic display partners. These partners may use cookies, web beacons, and other tracking technologies to serve personalised ads on london-pass.com and measure ad performance.

Where required by law (e.g. for EU/UK users), advertising cookies are only placed with your explicit consent obtained via our CMP.

7. Google AFS / RSOC Search Advertising

London-pass.com may display Google AdSense for Search (AFS) or Related Search on Content (RSOC) units provided under Google's Restricted Authorisation Framework (RAF). These are keyword-based search advertising units that show paid search listings.

When you interact with an AFS/RSOC search unit on this Site:

• Your search query and interaction data are transmitted to Google LLC for ad matching and reporting
• Google's privacy policies and terms govern the processing of this data
• IP address and device information may be used by Google for fraud detection and ad quality purposes
• AFS/RSOC units are served in compliance with the Google RAF Policy (Aug 25, 2025)

For details on Google's data use in AFS/RSOC: Google Privacy Policy.

8. Video Advertising

London-pass.com may serve video advertisements through third-party video advertising technology providers. These video ads (which may be outstream, instream, or interstitial) use cookies and tracking pixels to measure ad delivery, completion rates, and conversions.

Video ad partners may collect the following data:

• IP address and approximate geographic location
• Device type, browser, and operating system
• Video interaction events (play, pause, completion, mute)
• Advertising identifiers

Where required, consent for video advertising cookies is obtained via our CMP prior to any non-essential data processing. You may opt out of personalised video ads via the opt-out tools listed in Section 5.

9. Affiliate Links & Partner Disclosure

London-pass.com participates in affiliate marketing programs. Some links on this Site are affiliate links, which means we may earn a commission if you click through and make a purchase — at no additional cost to you. This helps us keep the Site running and free to use.

Affiliate partnerships may include programs operated by third-party travel, tourism, and booking platforms. When you click an affiliate link, the following data may be collected by the affiliate network:

• Your IP address and browser information
• The referring URL (i.e., the london-pass.com page you clicked from)
• A unique affiliate tracking identifier

This data is processed under the privacy policies of the respective affiliate networks and merchants. We encourage you to review their policies before making a purchase. See our Affiliate Disclosure for full details.

10. Data Sharing & Disclosure

We do not sell your personal information. We may share data in the following limited circumstances:

• Advertising Partners: Google LLC and other third-party ad networks receive data in connection with serving and measuring advertisements (see Sections 6–8)
• Analytics Providers: Aggregated and anonymised data shared with analytics tools (e.g. Google Analytics)
• Affiliate Networks: Click and referral data shared with affiliate program operators when you click affiliate links (see Section 9)
• Legal Compliance: If required by law, court order, or regulatory authority, we may disclose data to comply with legal obligations
• Business Transfers: In the event of a merger, acquisition, or sale of assets, user data may be transferred as part of that transaction, subject to applicable privacy law requirements

11. Data Retention

We retain personal data only for as long as necessary for the purposes set out in this Policy:

• Contact enquiry data: Retained for up to 24 months from last communication, then securely deleted
• Server log data (IP, access logs): Typically retained for 30–90 days for security and diagnostic purposes
• Advertising & analytics data: Governed by the retention policies of the respective third-party providers (see Google's data retention settings at myaccount.google.com)

Upon expiry of retention periods, data is securely deleted or anonymised in accordance with applicable law.

12. Data Security

We implement reasonable technical and organisational security measures to protect the data we hold from unauthorised access, loss, or misuse. These include HTTPS encryption for all data in transit and access controls for any personally identifiable data we process directly.

No method of transmission over the Internet or electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your personal data, we cannot guarantee absolute security.

13. Children's Privacy (COPPA)

London-pass.com is not directed to children under the age of 13 (or 16 in the EU/UK). We do not knowingly collect personal information from children. If you believe a child under 13 has provided us with personal information, please contact us at [email protected] and we will promptly delete such information. Where required, we pass TFUA (Treatment For Users who are Acknowledged to be minors) signals to Google to restrict data processing for minors.

14. Your Privacy Rights

Depending on your location, you may have the following rights regarding your personal data under applicable privacy law:

To exercise any of these rights, please contact: [email protected]. We will respond within 30 days (or within 1 month under GDPR Art. 12(3)).

15. EU/UK Consent & IAB TCF v2.3

For EU/UK users, we comply with the Google EU User Consent Policy (EUUCP) and use Google Consent Mode v2 to adjust ad personalisation based on your consent status. Where consent is not given, ads may still be shown but will not be personalised.

16. California Privacy Rights (CCPA/CPRA)

If you are a California resident, you have the following additional rights under the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA):

• Right to Know: Request disclosure of the categories and specific pieces of personal information we have collected about you
• Right to Delete: Request deletion of personal information we have collected from you, subject to certain exceptions
• Right to Correct: Request correction of inaccurate personal information
• Right to Opt-Out of Sale/Sharing: We do not sell or share personal information as defined under CCPA/CPRA for cross-context behavioural advertising without your consent
• Right to Non-Discrimination: We will not discriminate against you for exercising your CCPA/CPRA rights

To submit a CCPA request, email: [email protected] with subject line "California Privacy Request."

17. International Data Transfers

Search ADX LLC is based in the United States. If you visit london-pass.com from the European Union, United Kingdom, or other jurisdictions with data protection laws, please be aware that your data may be transferred to and processed in the United States and other countries where our advertising partners (including Google LLC) operate.

Such transfers are conducted in accordance with applicable data protection law, including the EU Standard Contractual Clauses (SCCs) and the UK International Data Transfer Agreement (IDTA) where applicable. Google's data transfer mechanisms are described at business.safety.google/privacy/.

18. Third-Party Websites

London-pass.com contains links to third-party websites, affiliate partners, and external resources. This Privacy Policy applies only to london-pass.com. We are not responsible for the privacy practices of any linked third-party website. We encourage you to review the privacy policies of any website you visit.

19. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in law, technology, or our data practices. When we make material changes, we will update the "Last Updated" date at the top of this page. We encourage you to review this Policy periodically. Continued use of london-pass.com after changes are posted constitutes your acceptance of the updated Policy.

20. Governing Law

This Privacy Policy is governed by the laws of the State of Wyoming, United States of America, except where mandatory data protection laws of your jurisdiction (including the GDPR and UK GDPR) apply and provide greater protections.

21. Contact Us